DTLR focuses on fashion and footwear inspired by urban culture and music. Its stores offer a wide selection of designer lines, including Jordan, Nike, Adidas, Timberland, Born Fly, Staple, Stance, Enyce, Akademiks, Rocawear and Luxe-T. In addition to clothing, the Southpark Mall DTLR carries CDs from top-selling hip-hop, rap and R&B artists.